Small and Medium Enterprise

TradeMarks

Protect Your Trademark: The Celebrities Are All Doing…

Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’.  It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark...
Brand digital presence vs offline presence

Branding Cohesion, Online and Off-line, Is Important

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here...
Small Businesses IT

4 Ways Small Businesses Can Save Money On…

If you are a small business owner then you know that running a business isn’t easy or cheap. There are a lot of things that can end up costing you money but here are four simple ways to reduce your IT costs without hindering your business. 1. Outsource Website Design And Development To A Freelancer...
Local Brands

Sustainability, Accessibility And Pride: Local Brands Have It…

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and...

Latest Stories

Most recent articles from around the world
Premium pet food packaging and branding by Ostrov Svobody

Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Mnyams is a premium brand of gourmet pet food, crafted with top-tier technology, handpicked ingredients, carefully developed recipes, and years of production expertise. This commitment to quality makes “Mnyams” a genuine delight for pets. BRANDEXPERT “Ostrov Svobody” was tasked with strengthening and elevating the brand through a unified design system. Our mission was to align...
Use of Elixir language for developing real time applications

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

In the ever-evolving world of technology, real-time applications are becoming increasingly crucial for businesses and users alike. These applications provide instant feedback and interaction, which is vital for industries like finance, gaming, healthcare, and social media. The need for scalable, reliable, and fast systems has pushed developers to look for the best technologies to meet...
Digital art of international digital payments. Show a mobile phone in the background. Show shiny golden coins with Dollar and Rupee symbols coming in and out of the screen

Optimizing Business for Foreign Transactions with International Payment Solutions

You can now sell your product worldwide, all because of the rise of technology, online shopping, and global payment gateways. The global e-commerce industry is predicted to grow at 22.6% by 2027, creating multiple opportunities for businesses to export and import their products / services in the international market. Offering multiple payments and security to...
Man Choosing Healthy Snack at Modern Well-Lit Gym

How Can Gyms Utilise Vending Machines?

Vending machines are now familiar sight in almost any public place, and one area where they seem to be cropping up more and more is the gym. We tend to associate vending machines with unhealthy, sugar laden snacks and drinks, and so they are not the typical thing that you would expect to find in a...
10 Ways Businesses Can Enhance Security During Customer Onboarding

10 Ways Businesses Can Enhance Security During Customer Onboarding

In an era dominated by digital transactions and online interactions, ensuring the security of customer onboarding processes has become paramount for businesses. The initial stages of engaging with a new customer are critical, and safeguarding sensitive information is essential to build trust and protect both the customer and the business. Here are 10 ways businesses...
Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Over time, more and more people have become conscious of their impact on the environment and as such they have shifted their focus towards environmentally friendly products when it comes to packaging especially in the food industry. Another new concept in use now is the use of bagasse containers. These containers are made from bagasse,...
Is The Confectionery Industry Heading Towards ‘Sweet Sustainability’?

Is The Confectionery Industry Heading Towards ‘Sweet Sustainability’?

We all recognise the sound of sweet wrapper being opened in the cinema, or the rustle of a packet from another room. Sweets and other confectionery have always been popular, and always will be, but they are another significant market that is needing to make a move towards being more sustainable. This is not only...
An AI drawn mockup of a beauty products brand store with different types of signages

Can Business Signage Really Help Improve Sales?

When it comes to running a business, signage can be a big part of improving your visibility, but does it really help to drive sales? In this article, Malcom Judson from Judson Signs takes a look at the ways in which different types of businesses can make use of signage to not just make their shop fronts...
How can your business look to adopt a more eco-friendly approach to workplace catering?

How can your business look to adopt a more eco-friendly approach to workplace catering?

We all know the damage that we are collectively doing to our planet, and there is increasing pressure on businesses to do as much as they can to reduce the impact that they have on the environment. There are many obvious steps that can be taken, but one area that is often overlooked is that...
The matter of personality rights in world of deep fakes

The matter of personality rights in world of deep fakes

Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks...
Elevate Your Business Success with Essential Strategies for Today’s Market

Elevate Your Business Success with Essential Strategies for Today’s Market

With the new year comes a moment of reflection and opportunity for business owners. It’s a time to reassess, reinvigorate, and realign with the evolving demands of the business world. This article, presents critical strategies for fostering growth and success. Each resolution offers a step toward a more prosperous and sustainable business future, from enhancing...
Implementing Microservices With FastAPI In Python

Implementing Microservices With FastAPI In Python

Microservices is a term that every Python developer comes across every once in a while. It provides a great base to help you build mobile applications. Microservices help you break down large applications into several applications, each with a different service or functionality. If you are thinking about implementing microservices with FastAPI in Python, you’re...
The ultimate guide to car MOT: Everything you need to know

The ultimate guide to car MOT: Everything you need to know

Driving a car comes with a set of responsibilities, and one of the most important aspects is ensuring your vehicle is roadworthy. That’s where the MOT comes in. If you’re not quite sure what an MOT is or why you need one, you’ve come to the right place. In this comprehensive guide, we’ll cover everything...
7 factors to choose the best commercial finance broker

7 factors to choose the best commercial finance broker

Managing finances effectively is essential for success and growth. However, navigating the complex landscape of commercial finance can be daunting, especially for small and medium-sized enterprises (SMEs). This is where commercial finance broker come into the picture. In this blog post, we will explore how commercial finance brokers can be your trusted partners in developing and executing...
Inside influencer marketing – why global brands are increasingly relying on influencers

Inside influencer marketing – why global brands are increasingly relying on influencers

Influencers are people who have a large following on social media and who are able to influence the opinions and behaviours of their followers. They can be celebrities, athletes, musicians, or even everyday people who have built up a large following through their posts. There is no doubt that influencers have the power to influence...
How your store layout can affect sales

How your store layout can affect sales

When you open a shop, you need to consider what you will sell and where it will be, but one crucial element of your planning needs to be the layout of your store. Once a customer sets foot through your doors, you need to carefully consider what their experience will be, how they will find...
AI and HGV: Why businesses should consider its influence

AI and HGV: Why businesses should consider its influence

Artificial Intelligence (AI) has been in the news a lot lately as it navigates writing music and designing artwork, but have you considered its role in road safety? AI has been creeping into the way we drive for some time, and it is now the turn of HGVs to experience what it can do. It...
The essential features of a successful mobile app for Startups

The essential features of a successful mobile app for Startups

Ours is a rapidly expanding digital age, where startups often rely on mobile apps to reach a wider audience, foster customer loyalty, and increase overall brand visibility. An effective mobile app can significantly influence a startup’s trajectory. But what makes a mobile app truly stand out in a saturated market? The difference between fleeting relevance...
OCEANIS: A Regional Retail Project

OCEANIS: A Regional Retail Project

OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,...
A house where the roof is being installed from top view.

Qualities to look for in a reliable roofing contractor

Are you looking for a roofing contractor near your home? Your roof is one of the most critical components of your home. It protects you and your property from the elements, enhances your home’s curb appeal, and contributes to its overall value. When it comes to maintaining or repairing your roof, it’s essential to hire a...
From Petit Four to Upside Down Cake – Android OS has come a long way [Infographic]

From Petit Four to Upside Down Cake – Android OS has come a long way [Infographic]

Aren’t we blessed because of Android? With a market share of over 40% in operating systems, Android is way ahead of its closest competitors. Since the founding of Android Inc in 2003 to the latest version which is being called a Upside Down Cake, we have not only seen its evolution, but felt it too....
Real Estate Promotion Campaign Strategy

Ad platform ‘7Search PPC’ shares secrets of successful Real Estate Campaign

One of the most challenging issues for real estate salespeople is creating fresh leads. With referrals accounting for more than three-quarters of new business, it might feel like the whole real estate market is battling for a smaller and smaller piece of the pie. However, with the correct real estate advertising techniques, you may improve your referrals...

Our Picks

Shimazu Store

Top 10 Local Ice-Cream Brands In US

Hot Licks Homemade Ice-Cream (Alaska)  Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the…

ebook summer reading list

10 Books On Branding And Social Selling That You Must Have On Your Kindle Summer Reading List

When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not…

Most Interesting Dairy Companies Across The World

5 Most Interesting Local Dairy Brands Across The World

Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend…

Chop't

5 Local Fast Food Franchises In US That Are Doing Things Differently

Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are…

Emirates First Class Suites A380

5 Airline Brands Worth Learning From + 1 That Went Down

In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally…

Glico Pocky

10 Local Candy Brands Across The World That We Think Are Awesome

Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies,…

10 Local Brands Nominated by Our Readers

10 Local Brands Nominated by Our Readers

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought…

10 strongest FMCG local brands from India

10 strongest FMCG local brands from India

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen,…

The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering,…

SMBs should leverage these AI powered applications

SMBs should leverage these AI powered applications

Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This…